Essential Choice - My Magical Journey

Tell us about your business….

I have started this business just over 5 years ago selling several different items online on various platforms. I have never been as excited about the products that the business sold before, as I am now. I feel with our latest products we can really make a difference and help people.

You were shortlisted in the Gift of the Year 2020 – what can you tell us about your product?

Our weekly magnetic planners were shortlisted in 2020 and these have been one of our best sellers this year. It is very helpful to organise a busy family life all in one place and in the busiest area of the house - the kitchen.

Why did you choose to enter Gift of the Year and how has the competition helped you as a business?

I loved the buzz of the gift of the year competition and I wanted to see how this could help my business. I believe the gift of the year competition helped me realise my next steps as a business and see opportunities I haven't seen before.

How has your business been affected by Covid-19?

Our sales naturally slowed down for a few months due to Covid-19 and we were struggling to get our best seller restocked from China.

What changes to your business have you had to make as a result?

We decided to introduce a new product, a weekly desk planner with the same design as our weekly magnetic planner and get these printed in the UK. We have also launched a new rainbow design.

What new products have you brought to market in 2020?

Monthly and weekly desk planner pads, the children's daily journal (My Magical Journal), 2021 Diaries and 2021 wall planners.

Where can your shortlisted Gift of the Year product be purchased? Please share your web
links so we can direct people to you:

https://theclassyplanner.co.uk/