The Prodcast - Episode 18 -Sara Allbright John Lewis

Today we welcome Sara Allbright, Buyer of Candles & Gifts at John Lewis and now, more recently, Waitrose, as the stores extend and redefine their gift offering. Sara tells us everything we need to know about how to get in front of buyers, from the obvious trade shows and buyer meet-ups to the less obvious social media hash-tagging and their relationship with the Great British Exchange. If you're looking for insight into how to reach key buyers like Sara, then this episode is for YOU!