Gift Kindly Recycled Xmas Wrapping Paper

We launched Gift Kindly autumn 24 as a sustainable and comprehensive gift wrapping collection. With roll wrap, tissue paper, gift bags, gift tags, ribbon and paper tape, it’s a coordinated and considered collection.

The collection is building of the success of our tissue paper and gift bags, and like them, coordinates with our best selling Christmas collections. We have added two birthday oriented lines for spring/summer 25. Retailers can display alongside the matching ranges of paper tableware or in their gift wrapping sections.

The roll wrap is the 'hero' of the collection. Our paper zip seal not only replaces the need for plastic, it solves the tearing issues caused by stickers.
The roll wrap can also be merchandised two ways: either hanging or in a floor standing unit.
All in all a considered choice.

Key features
Paper zip seal for extra protection
Replaces the need for plastic wrapping
Easy to use tab
Hook provides the option to merchandise hanging alongside tissue, tags etc or in a floor stand display unit (provided free)
Has cutting guidelines on the reverse side
Made from recycled paper

Gift Kindly was marketed extensively. The B2B campaign involved advertising in show catalogues and trade press, along with editorial as well as prominence on stands. We produced a trade 'VM' photography as well as lifestyle shoots art directed by leading interiors magazine stylist Selina Lake and a video and featured it on the cover of our brochure (promoted via a QR code on a postcard at the shows). We then ran an influencer campaign with influencers like Pandora Maxton (170,000 followers), Imrich Lodge (164,000) on a paid basis as well as gifting.

We ran two blog posts on our trade site, the first explaining the collection and its eco credentials and the second focusing on the supplier story. These were promoted via our newsletters which also heavily featured the collection.