Fred, Mushroom Collection

Widdop is thrilled to announce the launch of our new distributorship in the UK for 2025 with Fred, America's leading novelty gift brand and the original home for all things fun! The Mushroom Collection features the Merry Mushroom Match Strike, Mushroom Measuring Cups, Forage, and Butter Storage, bringing playful charm to every home.

Forage - spread the love. Hunting for perfectly spreadable butter? Look no further than Fred’s Forage – the ultimate butter storage. This marvellous mushroom works its magic to keep butter soft and fresh without refrigeration! ​

Made of high-quality ceramic that holds up to one stick. Instructions for use are included on the box. Keeps butter spreadable and fresh for up to a month.​

Packed in a durable, full-color gift box. Design by Fred Studio.​

Merry Mushroom - this mushroom has met its match.
Fred’s Merry Mushroom makes a magical addition to any mantel or coffee table. This high-quality ceramic match strike holds 40 matches that light on the underside of the cap. Measures 2.6 x 2.6 x 3" and is packed in a durable, full-colour gift box.​

Works with Strike Anywhere matches (not included).

Mushroom cups - a fun-guide for measuring.
This set of 6 dry measuring cups has a perfect ratio of cute-to-convenience. Mushrooms Cups perfectly nest together so you’ll spend less time foraging for the right-sized cup. Accurately measuring 1/4, 1/3, 1/2, 2/3, 3/4 and 1 full cup, they’re built from easy-to-clean, BPA-free plastic.​

Design by Jennifer Norwood, Fred Studio.