ICEE

Having seen phenomenal success with SLUSH PUPPiE in the UK, we knew the next step was to take this licensed product range to the biggest market in the world – America. The ICEE Company is the leader in the frozen beverage industry and acquired the SLUSH PUPPiE brand in 2006 making it easy for us to adapt our UK line-up for the USA.

The ICEE Machine allows consumers to recreate their very own slushie drinks at home. Taking and average of 25-35 minutes to create a litre of frozen drink. The machine works by filling a central metal canister with a combination of ice and salt to keep it at the optimum temperature. This allow the syrup mix in the outer area to gradually freeze up as the canister rotates to deliver a delicious ICEE drink – in the iconic Blue Raspberry and Red Cherry flavours!

Initially launched in 2019, an integrated marketing campaign has seen the ICEE range go from strength to strength in 2020 with prominent advertising, mail outs and product placement and over 30,000 units of the main machine sold. Saks Fifth Avenue saw phenomenal success with the range during the Summer and featured the ICEE Machine in their Q4 catalogue – they are looking to extend the product line up in 2021.